A 2023 survey conducted in Indonesia found that around 62 percent of Generation Z respondents claimed that social media ads influenced their purchase behavior the most compared to other platforms. Meanwhile, about 18 percent of respondents acknowledged being influenced by YouTube advertisements.
Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Katadata. (February 5, 2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023." Chart. February 5, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. (2024). Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata. "Leading Advertising Platforms That Influence Purchase Decisions among Generation Z in Indonesia as of July 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
Katadata, Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 Statista, https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/ (last visited December 18, 2024)
Leading advertising platforms that influence purchase decisions among Generation Z in Indonesia as of July 2023 [Graph], Katadata, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1471802/indonesia-top-advertising-platforms-to-influence-gen-z/
